Around the league, teams have partnered with streetwear brands to design exclusive team apparel and strengthen that connectivity. The connectivity between fashion and basketball has grown even more synonymous with the help of social media. The changing product assortment has shown to be popular with fans, especially towards the Gen-Z crowd. There also is a new wing dedicated solely to merchandise for the AHL Cleveland Monsters, who share the arena with the Cavs.ĬOLLAB TREND: The Cavs have seen 57% YOY retail growth including retail collaborations with brands such as Authmade, Concrete Flowers and Standard Issue. The store entrance from the main concourse is inspired by the passageways that lead to the playing surface in the FieldHouse bowl. Inside Center Court includes a Snarkitecture kinetic sculpture titled "basketball run.” The sculpture is suspended from the second-floor ceiling through the center of the shop and inspired by a children's marble run toy scaled up to accommodate 15 custom white full-size basketballs. The collection is packaged in a Cavs-inspired box set and features “216” (matte black), “Larry O” (gold) and “Let Em Know” (burgundy wine) nail polish colors.ĭESIGN DETAILS: Designed by Arsham Studio, Center Court’s signage letters are composed of individually illuminated dots, inspired by vintage LED scoreboards. As the first of exclusive products at the new store, it will feature the “Cavs x UNDN LAQR” nail polish line of musician Machine Gun Kelly, who is a Cleveland native. It also features an area designed to resemble a locker room that is dedicated to official team replica Nike player jerseys and has a side room dedicated to retro Cavs gear. Center Court’s first level has an array of Cavs apparel and includes gear from brands such as Nike, Lululemon and Peter Millar. In his role, Arsham led the design process for the team’s updated uniforms and logos that were revealed last summer. The transformed space further embodies the Cavs’ modernized brand identity. The two story, 6,700-square-foot store, operated by the team, was designed in collaboration with Snarkitecture, the international design practice of Cavs Creative Dir Daniel Arsham. The Cavaliers have officially cut the ribbon on the new Center Court team shop inside Rocket Mortgage FieldHouse. Operates 7 am – 7 pm Monday through Friday.The two story, 6,700 square-foot store was designed in collaboration with Snarkitecture Sean Davidson It serves the State Office Building, Public Square and Tower City, Cleveland Public Library, the Convention Center, Cleveland City Hall, the Federal Office Building, Cuyahoga County offices and many other commercial locations. The B-Line circles Superior and Lakeside Avenues between W 6 Street in the Warehouse District and E 12 Street. Park anywhere downtown and take a trolley to the game!Į-Line Trolley serves the Warehouse District on W 9 and W 6 streets, Public Square and Tower City, the Entertainment District on E 4 Street, the theaters in PlayhouseSquare, Cleveland State University, and other commercial spots on Lower Euclid Avenue. Check out their RTA Routes when planning your trip to Rocket Mortgage FieldHouse via rail. All rail lines meet at the main terminal at Tower City Center. Outlying areas can get into downtown using the HealthLine, which operates 24 hours a day.ĭowntown Cleveland has three rail lines that carry people into and throughout Downtown. The Greater Cleveland Regional Transit Authority (RTA) bus systemĬheck out the DCA website for information about bus routes and the HealthLine. Public Transit to Rocket Mortgage FieldHouse
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